Even though search engine optimization and conversion rate optimization have clearly defined roles, you can integrate CRO and SEO to benefit from considerable cumulative gains that significantly outweigh their individual values. SEO is not limited to generating traffic and leading a customer to your website. Likewise, CRO isn’t just to ensure that you reach a specific conversion ratio.
The truth is that the success and reach of these digital marketing approaches are tied to each other. They are two overlapping approaches that need to interact with each other and benefit from the data gathered from the other to create a holistic, effective approach. Seamless integration is the only way they can offer optimal value to your website.
So, let’s explore some impactful reasons why you must consider an integrated approach for your SEO and CRO efforts.
3 Reasons Why You Must Combine CRO and SEO
Here are three reasons why you must use an integrated approach to make CRO and SEO work:
The Bulk of Search Opportunity Is Pre-Click
By integrating CRO with SEO, you can use the notion of conversion to support your digital marketing goals even before prospective leads land on your page. How so? Well, a large, untapped gap exists between impressions and clicks. To make sure that search engine users click on your ad after spotting it, you can use the combined power of SEO and CRO expertise to create an irresistible CTA.
Essential CTAs keep your leads engaged with your brand before they make a purchase with you. They include CTAs for email signups, content downloads, free trials, webinar signups, and more. By integrating CRO with SEO, you can effectively break the initial conversion barrier and entice a prospective user to click on your ad and land on your website.
Refined A/B Testing for Boosted Traffic and Conversions
Typically and ideally, SEO is the largest source of traffic for a website, which makes it the ideal partner for CRO. While SEO will increase your organic traffic and lead more people to land on the commercially impactful parts of your website, you can use CRO to optimize your webpage with the help of experiential refinement, repeated A/B testing, and continued learning.
With CRO experimentation, you can constantly monitor the change in traffic to find the best possible layout and content of your webpage to boost traffic and derive conversions. This unique union of CRO and SEO will help you derive value from every commercially successful webpage on your website, taking you one step closer to your ultimate business goals.
Spotting Marketing Funnel Gaps
Combining SEO and CRO can enable you to target every part of your purchase funnel – from awareness and interest to desire and action. You can effectively identify any gaps in your inbound marketing funnel as well.
For instance, imagine having a product page that ranks at the top for its primary keyword and generates a ton of traffic. However, despite the promising number of visitors, this page is failing to convert visitors into paying customers.
This discrepancy is a red flag that something is not right with the content of your page. It could be anything from the lead form or the messaging to the offer itself. Just because it works for SEO doesn’t mean that it will work for your audience.
Likewise, if you have a product page that is maximizing conversions but is failing to generate traffic, you should revise the content of the page to optimize it for search engines. Ultimately, it will multiply your conversion rate and help you reach out to all potential customers via organic search.
Now that you understand the value of creating an integrated CRO and SEO strategy, get in touch with Marketing Tiki for expert guidance and tailored services. Together, we can take your business to new heights of success!