We all know that the digital world is chock-full of misinformation and myths presented as facts. Email marketing is also not safe from this spread of misinformation. Many marketers believe and perpetuate a wide array of email marketing myths.
Believing these myths works against your goals and prevents you from creating a successful and sustainable email marketing strategy. Debunking these myths once and for all will help you gain an edge over your competitors and create an effective email marketing campaign.
So, let’s debunk some common myths related to email marketing!
4 Email Marketing Myths to Debunk
Here are four email marketing myths you need to stop believing:
1. Email Marketing Is Dead
If you search “email marketing is dead” on Google, you will see innumerable results. Although the top-ranking pages dispel this myth, the sheer volume of search results and search phrases used for this topic highlight that many marketers believe email marketing to be a thing of the past.
However, it couldn’t be further from the truth. In fact, email marketing is 40 times more effective at customer acquisition than social media platforms, such as Facebook and Twitter. It produces an incredible ROI and conversion rate.
2. Email Subject Lines Should Be Short
Many marketers believe that short subject lines will boost their email read rate since longer subject lines will get cut off, and the recipient will not be encouraged to click through. The ideal subject line is believed to be between 41-50 characters.
However, research shows that longer subject lines with 61-70 characters were the ones with the highest read rate. So, there was no correlation established between email subject length and read rate. However, email personalization does play a key role since emails with personalized subject lines are 26% more likely to be opened than emails with generic subject lines.
3. Unsubscribes Are a Bad Sign
Typically, marketers take pride in the number of subscribers they have because they believe that this number highlights the effectiveness of their email marketing campaign. It’s also why businesses dread the threat of unsubscribes because, with each pressed unsubscribed button, they believe that they have failed as marketers.
However, this is one of the most prevalent email marketing myths. The truth is that if people unsubscribe from your email list, they were likely not engaged prospects who would have bought your services or products. Most likely, they were dead weight, making a dent in your ROI. These unsubscribers wouldn’t have converted into buying customers regardless of how many personalized emails you sent their way.
4. There Is a Definite Perfect Day to Send Emails
Oftentimes, marketers believe that sending out their emails on one particular day of the week will boost their engagement rates. However, that isn’t true, and there’s too much conflicting information on which day is the best for high engagement. Even Google highlights various days – Tuesday, Thursday, and Saturday – as the best ones for sending emails.
These days are recommended as the best based on different data points. The problem is that you can’t use them for your specific business niche, email content, subscribers, and products and expect guaranteed success. You must conduct thorough A/B tests and try sending out emails on multiple days and at various times to figure out what works best for your subscribers.
Now that you know about the common email marketing myths, don’t let any false information guide your email marketing strategy. If you need help with planning an email marketing campaign, reach out to Marketing Tiki today!