A website structure always helps in customer engagement because no one wants to visit a website that has a glitch, check how website structure affects your SEO.
To do that, you will need to explore beyond the conventional content optimization practices and explore how your website’s structure can impact your SEO efforts. You will need to create a cohesive structure that is easy for search engine bots to crawl and for users to navigate.
So, let’s explore the relationship between your website structure and SEO and how can the former affect the latter!
How Does Your Website’s Structure Affect SEO?
Here are some ways in which website structure can affect your SEO:
Site Crawlability
Website crawlability is an essential factor defined by your website’s structure. It refers to a search engine’s ability to crawl through your website’s text content to ascertain what it’s all about. Webpages need to have internal links and CTAs (or some other way to ensure the visitor goes from one page to the other) to be considered crawlable. It will ensure that your website has no dead ends, and all your webpages create a bridge that takes search engine bots and visitors from one part of your website to another.
URL Structure
URLs act as the building blocks of an effective website hierarchy, as they direct users to their desired destinations. The best, SEO-friendly URL structures are simple, easy to read by bots and users, and contain target keywords or search queries. Effective website structures submit an XML sitemap to search engines for effective and seamless crawlability.
Internal Linking
The link between site structure and SEO is also established with high-quality internal links, as they allow users to hop from one informative page to another with ease. With internal linking, you can make all your pages accessible and only a click away, enhancing the user experience.
Plus, unlinked pages are harder for search engines to crawl and website visitors to find. However, when using internal links, don’t just link back to your old content. Make it a habit to go over your old content and link to newer content to create a seamless loop of internal linking.
Mobile Optimization
If your website structure is optimized for mobile navigation and viewing, it will boost your mobile SEO. If your website isn’t already structured for mobile optimization, doing so will undoubtedly take time, resources, and money. However, don’t let that scare you because the end result will be well worth it. You will be able to create a memorable user experience for your tech-savvy audience.
Navigation and User Experience
Your website needs to be well structured to boost your SEO and organic search traffic. After all, if a website is poorly built, visitors will avoid interacting with it and bounce back to the search engine instead of wasting their time trying to figure out how to navigate the webpage.
It’s why you need to augment the user experience by making navigation as easy and accessible as possible. It will help you boost the time users spend on your website, increase your click-through rate, and decrease the bounce rate.
Google will use the users’ interaction with your site to assign your ranking on its SERPs. So, make sure to use apt CTAs, offer invaluable content, make navigation easier, and create an intuitive user interface for better site structure and SEO.
Loading Speed
Your website structure needs to support fast-loading pages to have a positive effect on SEO. It’s because slow-loading websites and page speeds or unresponsive pages result in a spiked bounce rate. Users don’t want to wait for more than a few seconds for a webpage to load, and when it takes longer, they typically bounce back the search engine and look for a more responsive, fast-loading website. It will result in lower traffic and conversions. It’s why you must choose the right site structure to enhance page-loading speed.
If you are struggling with your site structure and SEO efforts, contact Marketing Tiki today! We offer exceptional web design and development and SEO services that will help you achieve your targets in no time!