02 May

Ways to Optimize Your PPC Performance


Are you interested in learning how to optimize your PPC campaign? Well, you’re about to discover some key tips for successful PPC optimization! 

Pay-per-click or PPC advertising (hyperlink the post titled, “what is PPC”) is one of the best marketing models that helps you reach your targeted audience. However, if you want to make sure that internet users click on your ads, you need to optimize your PPC campaigns. 

Optimizing a PPC campaign isn’t as intimidating as it might sound. It involves improving different elements of your campaigns to win keyword real estate and earn more clicks. After all, spending money on a PPC campaign is futile if your ad is not perfectly augmented for search, which is where optimization enters the picture. 

So, let’s explore how you can optimize your PPC campaign!

How to Optimize Your PPC Campaign

Here are some steps that you can take for successful PPC optimization:

Conduct Thorough Keyword Research

Before launching a PPC campaign, research the most beneficial, relevant keywords for your business. These are keywords that will generate the most clicks. Start by selecting generic, general keywords related to your products and service. Since these keywords will be highly competitive and have a higher search volume, targeting them alone doesn’t make sense. 

You will need to accompany them with specific, long-tail keywords. Try combing your general keywords with specific adjectives relating to your products or services to create your targeted keywords list. Always use a keyword research tool to gain insight into the competition and search volume of your chosen keywords. It will help you stick to the ones that will be most beneficial for your ad. 

Choose Your Targeted Audience 

One of the finest ways to ensure the success of your PPC campaign is to decide your target audience based on demographics. Some demographics that can help you choose the ideal targeted audience for your ads include age, gender, geographic location, income level, relationship status, education level, and more. 

For instance, if your services are limited to certain locations, you can create location-specific ads to increase their relevancy o your target audience. Choosing your target audience is a critical decision in PPC optimization as it heavily affects the success of your campaign.  

Test Your Ad Copy

One of the best ways to optimize your PPC campaign is to test your ad copy via A/B testing. It will enable you to assess two ads with different copies to determine which one is more relevant and will receive more clicks. 

You can also use A/B testing to test the colors, CTAs, and landing pages of your ads. When you set up an A/B test for your PPC campaign, the search engine will serve two of your ads at random to different users. At the end of the testing period, you will know which ad was more successful, which will determine the direction you should take for your campaign’s success. 

Create a Compelling Landing Page

Your ad’s landing page is the deciding factor that determines if a user will make a purchase or not. It’s why you need to create a compelling landing page. To create a conversion-worthy landing page, you need to add a picture of your product, its price, and relevant information about the products, such as its features, dimensions, materials, care instructions, available colors and sizes, and more. 

Lastly, and most importantly, your landing page should include a compelling CTA such as a button that says, “Call now,” “add to cart,” etc. Naturally, the CTA you use will depend on the product or service your ad aims to sell and the next step on your buyer’s journey. 

Now that you know how to optimize your PPC campaigns, get in touch with Marketing Tiki to run successful PPC advertising campaigns for your products or services.