08 Apr

Why use a service like Marketing Tiki?


After nearly 20 years of working directly with small businesses and handling their marketing needs, we realized that small businesses were wasting a lot of time and money on marketing tactics that just didn’t work, were the flavor of the month, or were just too expensive and didn’t show enough ROI.

The typical small business needs to have a well rounded marketing mix to generate new customers, then communicate regularly with current customers to keep their brand top of mind and build loyalty.

Most of the tools used by small businesses today are focused on one main task at a time, therefore to accomplish a proper marketing strategy, you need several tools, all with monthly subscriptions and none of them communicate together to provide real insight on how your marketing is really working.

Another problem is many of these solutions have feature sets designed for much larger companies and the small businesses are either confused by them or just never use them, but are forced to pay for them in their subscription costs.

Lets look at some typical tools a small business might be using:

  • Email Newsletter tools (Mailchimp, Constant Contact, Etc)
    • Average Cost $15-$149/mo
  • Social Media Management Tools (Hootsuite, Sprout Social, Etc)
    • Average Cost $29-$99/mo
  • Landing Page Builder (Leadpages, Unbounce, Etc)
    • Average Cost $37-$149/mo
  • CRM (Hubspot, Pipedrive, Zoho, Etc)
    • Average Cost $15-$149/mo
  • Call Tracking Numbers
    • Average Cost $10-$20/mo per campaign
  • Website Analytics
    • Average Cost $0-$29/mo

It’s hard enough to remember your password on one site, let alone all these above to accomplish the single task of marketing your business. 

Most small businesses become overwhelmed trying to research all the options needed and frankly just give up.

After helping small businesses navigate these many tools and trying to provide support and solutions for our customers, we decided the need was there to develop our own solution.  In comes, Marketing Tiki.   Our goal was to provide a cost effective solution that brings together the most important tools a small business needs to effectively market their business, communicate with their customers and build their brands.   We are very proud to help small businesses solve the complexity of marketing their brands and products and looking forward to hearing from you if we can be of service to your business!