Unless you are a highly reputable and well-established website that naturally generates millions of links, you should proactively look into link-building strategies for SEO. When credible websites start linking back to your webpages, you will benefit from their organic traffic. However, link building isn’t always easy as you have to follow Google’s strict link-building guidelines.
So, how to build links for SEO while ensuring ethical practices that positively boost your brand image and bring traffic to your website? How do you acquire valuable links from websites with a high domain authority without resorting to unethical measures and breaking Google’s requirements?
Let’s explore three ethical and effective link-building strategies for SEO!
Link Building Strategies for SEO
1. Focus on Guest Posting to Build Connections
Guest posting is inarguably one of the most effective link-building strategies for SEO. Today, websites are actively looking for opportunities to churn out high-quality content for their website. This is where you can jump in and provide value with a credible blog post to get a byline link and drive some referral traffic to your website.
However, don’t just stop at providing the content, actively work on building a connection with your contact. For instance, if it’s an editor of the blog, convince them to make you a regular contributor. Ask them how you can offer more value to them.
Once you have built a connection, you can also offer them your help for the content they are creating for other websites. It’s a ripe opportunity to provide them with helpful statistics, tips, and quotes that link back to your website. If you focus on natural guest post links on top-ranking sites and build editorial connections, you can regularly link back to your website and generate referral traffic.
2. Become a Journalistic Source of Information
Focus on becoming a journalistic source of information by providing a relevant piece of statistic, data, tip, or quote in exchange for a mention of your website, brand, and name. Journalistic websites, reporters, and content writers are always looking for individuals and websites that can contribute to their content and enhance its credibility. So, actively reach out to such publications and reporters and provide them with your industry expertise so that they can link back to your content.
3. Boost Your Content’s Existing Value
You can focus on broken link-building strategies that allow you to find a broken link on a website and pitch your more relevant link to replace it. However, this link-building strategy for SEO doesn’t offer an impressive conversion rate, and at scale, it can be a nightmare that seeps all your resources.
It’s best if you focus your efforts on link reclamation instead. Essentially, it focuses on brand mentions. For instance, if a website writes an article and mentions your service without linking to you, it opens up a great opportunity for you to thank them for mentioning your brand and request them to add a link back to your website. You can also work on building a connection with the website for future collaborations.
When reaching out to a site with your request, make sure to provide them with a link to a relevant page on your website. You can provide your homepage link, but it will not be as effective as providing the link for a webpage that is highly relevant to the content of the article or blog post where your service is mentioned. It could be a landing page, feature page, service page, or even a link to a blog on your website.
This way, you can make sure that potential customers are directed to the page that they want to look at instead of forcing them to browse through your website to find content relevant to their interests. It ensures that you add value to the reader by providing them a link from where they can learn more about you and your product.
Ethical link building is all about adding value to the reader by linking back to relevant content while boosting your website’s referral traffic and keeping Google penalties at bay. If you want to implement ethical link-building strategies, get in touch with Marketing Tiki today!