Off-Page SEO technique helps boost your domain authority and increase rank, here are the 5 best offer page SEO techniques which you adopt for your business. Having a solid off-page strategy can become the crucial difference between your rank and your competitor’s.
Let’s take a look at some techniques that you can use to boost your off-page SEO!
5 Best Off-Page SEO Techniques
Here are five off-page SEO techniques that you need to use to rank higher on SERPs:
1. Create Credible Backlinks
Credible backlinks are the core of off-site SEO. If you want to rank high, you need to generate more high-quality, relevant backlinks to your domain. If a site with a higher domain authority links back to you, it will boost your ranking. It will also bring referral traffic your way. It will enable Google to see your site as a reliable and valuable source of data. You can build backlinks by collaborating with businesses and influencers.
2. Robust Social Media Marketing
If you market insightful and helpful content via social media platforms, you will have an excellent chance of generating more clicks and shares. It will increase your overall visibility and improve your chances of getting more backlinks from high DA sites, such as Twitter, Instagram, etc. Moreover, since bots crawl social platforms for data, you can effectively boost your social profile’s ranking via value-added backlinks and content.
3. Generate High-Quality Guest Content
Guest blogging on third-party websites with a high DA is inarguably one of the best off-page SEO techniques. You need to generate credible, unique, and invaluable content, such as infographics or “how-to” videos on websites with a target audience similar to yours. This will enable you to add credible backlinks to your website and help you drive targeted traffic and leads to your site. It will also boost your brand awareness among your targeted audience.
4. Post on Credible Online Forums
Posting on an online discussion board, such as Reddit and Quora, will provide your brand with multiple benefits, including:
- Reaching out to new customers
- A better understanding of your target market
- Gaining invaluable insights and suggestions from potential customers
- Opportunities to answer customers’ queries directly
However, forum posting demands a long-term, well-thought-out approach. You will have to identify forum threads on topics related to your industry and niche. It will enable you to share your expert opinion and add value to the conversation. It’s also a great opportunity to add a link to your business website, but add backlinks only when the conversation demands it.
5. Invest in Local SEO
Local SEO is a consistent and beneficial off-page SEO strategy. Highlighting your business in local listings will increase your local SERP ranking, boost your reputation, and generate more revenue. Local listing directories include Google My Business, Foursquare, and Yelp.
When you list your business in these directories, it enables you to generate localized traffic. It increases your chances of showing up in location-based search results with phrases such as “nearby,” “local,” or “near me.” When submitting a local listing, ensure that you offer identical information across all listings. Even seemingly minute discrepancies, such as a misspelling, can hurt your listing rank.
Implementing off-page SEO techniques is time-consuming. It also requires expertise and skilled resources that aren’t always available to a small business. Let Marketing Tiki guide you in your SEO efforts. We will help your business rank with SEO practices that match Google’s changing algorithms. To grow your business with Marketing Tiki, reach out to us today!