As a business, you want your website to be designed in a way that is highly effective at converting your visitors into paying customers. The best way to do that is via conversion rate optimization of all your website pages. CRO helps you convert web visitors into qualified leads, brand advocates, and customers.
With excellent conversion rate optimization strategies, you will generate more interest out of your existing website traffic while targeting qualified leads for maximized benefits.
So, let’s take a look at some compelling CRO strategies that you can use!
5 CRO Strategies You Must Try
Here are some conversion rate optimization strategies that you must try to implement:
1. Use Lead Flows on Your Blog
A lead flow is a high-converting pop-up designed to attract the attention of website visitors and offer value to them while they peruse the content of your blog posts. Depending on your specific offer and the way you want to market it, you can choose a pop-up box, drop-down banner, or slide-in box. These work a lot better than regular CTAs.
2. Run A/B Tests on Your Landing Pages
Landing pages are an integral aspect of boosting conversions since these pages are how you make sure a visitor on your website converts into a lead or an existing lead becomes a customer or interacts deeply with your brand. It’s why you need to optimize your landing pages by running A/B tests on them.
It will help you identify the design and content that is attracting the audience the most. With A/B testing, you can easily test different versions of your web copy, images, offers, form questions, and more to find the best possible version of your landing page.
3. Enable Your Leads to Become Marketing-Qualified Leads
At times, a website visitor wants to skip the steps of a buyer’s journey to speak to the sales rep directly. You should encourage these high-intent visitors to complete specific actions to become marketing qualified leads (MQLs).
You will need to remove friction from your sales process to ensure that these people convert into customers. The way to do that is to optimize your website and conversion paths, depending on the kind of products or services you sell.
4. Add a Live Chat Feature to High-Converting Webpages
One of the finest CRO strategies is to add a live chat feature to your high-performing webpages that lead to maximum conversions, such as product pages. It will ensure that interested potential customers have easy access to any support and guidance that you can offer.
You can do that by making your chatbots action-based. For instance, if a visitor spends more than a minute on a specific webpage, automate the feature to offer them the guidance they need right away.
5. Use Retargeting Campaigns to Re-Engage Website Visitors
Regardless of how exceptional your key conversion metric is, the bitter truth is that many people who visit your website might not take the action you want them to. It’s where retargeting can help you re-engage such visitors.
A retargeting campaign will track visitors to your website and show your online ads to them while they surf the web. It specifically works wonders when you retarget individuals who visited your high-converting webpages. However, you need engaging visuals, well-crafted copy, and compelling offers to retarget visitors successfully.