Wondering why you should invest in a call tracking system? Read on to find out five fantastic benefits of call tracking for your business!
Did you know that 60% of consumers prefer to contact a local business via call after finding them on Google? Given this prominent stat, no one can deny the long-standing importance of business calls in today’s digital era. So, how can you capitalize on these all-important business calls and ensure that you boost your leads? The best way to do that is to invest in call tracking. The right call tracking software will help you generate actionable and valuable insights into your customers that you can use to ultimately boost your business ROI.
Let’s explore five compelling benefits of call tracking!
5 Benefits of Call Tracking
1. It Boosts Your Conversion Rate
Increased conversions are inarguably the ultimate benefit of effective call tracking. In a typical buying process, phone calls occur toward the end of the customer’s journey. They call you to inquire about a product, resolve an issue with the warranty, etc. These are people who are interested in buying your products and services. If you integrate your calls with data analytics systems, you can have a clear view of the potential buyer. It will help you optimize your interaction with them, which will help you convert callers into buyers more effectively.
2. It Results in More Lead Generation
Many businesses don’t use call tracking to optimize their landing pages, which leads them to lose potential opportunities for lead generation. The ideal call tracking software helps you measure the effectiveness of your marketing campaigns and discover channels that will generate the maximum number of leads and sales. The results can help you configure and optimize your marketing campaigns to generate high-quality leads. It will effectively help you optimize your marketing spend as well.
3. It Enables You to Localize Your Business
One of the ultimate benefits of call tracking is for businesses that serve multiple geographic locations. Integrating a call tracking system with your business website allows you to display a local phone number for customers to reach you.
Having a local phone number helps you instill a sense of familiarity and trust in potential local customers, encouraging them to call your business. Regular calls from potential local buyers help you paint a comprehensive picture of your target audience’s demographics and other metrics to drive your business growth and optimize your campaigns.
4. It Helps You Recognize Keywords That Generate Calls
An effective call tracking system helps you gain invaluable insights into keywords that lead to business calls. It reveals specific keywords from your content that drove customers to call your business. You can use this valuable insight to optimize your campaign strategies to compel your target audience to get in touch with you.
5. It Allows You to Gather Valuable Customer Feedback
You need to accept and utilize the fact that your customers will always have a strong opinion about your brand, services, and products. Their feedback can help you understand the prevailing sentiment about your brand. If you use a call tracking system, your customer support team can monitor the conversations they have with your customers. You can effectively generate actionable insights from their feedback to make strategic business decisions and optimize your campaigns and customer service.
Even though most of a customers’ journey is digital nowadays, business calls are not going anywhere. It’s why you need to invest in call tracking software to gain maximum benefit from your customer calls. Contact Marketing Tiki for excellent call tracking services that will help you generate more leads and conversions and optimize your business strategies and marketing spend!