Did you know that email marketing is the most effective digital marketing tactic for customer retention? It has a customer retention rate of 56%! But what makes email marketing so effective? It helps you build brand advocacy by repeatedly providing your customers and subscribers with valuable content and offers that they can’t find elsewhere. Email marketing cultivates customer loyalty by making prospective customers feel invested in your brand, the stories you tell them, and the products or services you sell to them.
It’s why you need to build an email marketing list that you can rely on to promote your offers, services, and products. If you have a trusted and extensive list of subscribers, you can work on lead generation and customer retention. If building an email list from scratch feels like a daunting feat, worry not! There are many strategies you can use to create a list of loyal email subscribers from scratch.
Read on to learn how to build an email marketing list!
How to Build an Email Marketing List
Here are some steps that you can take to build an email marketing list:
Add Value to Your CTA
If you want to optimize email sign-ups, you will want to add value to the CTA of your blog posts or landing pages. Instead of using commonly thrown around words, such as “subscribe” or “sign up,” offer value in your CTA with words, such as “Exclusive,” “Download,” and “Access.”
For instance, your CTA might say, “Access all our exclusive offers.” It’s much more compelling and value-adding than a generic CTA, such as “Subscribe to our email.” Your CTAs need to highlight the fact that you can offer exclusive and valuable content to your visitors and customers via email.
Create More Landing Pages
Did you know that businesses see a 55% boost in leads when they increase the number of landing pages they have from 10 to 15? It’s because personalized landing pages allow you to target a wider demographic. Since every demographic has different demands and expectations from your website and personalized landing pages ensure that you fulfill those demands, you can generate more sign-ups through them.
Use Social Media to Pitch Your Email Newsletter
You might not have an impressive list of email subscribers, but you can change that by approaching your trusted network of established followers. If you have a large and loyal following on a social media platform, such as Twitter, Facebook, or Instagram, leverage that following to build an email marketing list. Try pitching your email newsletter to your followers who already know about and love your brand. Give them the option to learn more about you. It’s a brilliant way to tap into a diverse market of prospective subscribers.
Create Timed Pop-Up Surveys
Are you still wondering how to build an email marketing list? Try to reach out to your website visitors with timed “A or B” surveys related to the content they are browsing. Sometimes, you need to ensure your visitors are invested in your content before presenting them with a request to subscribe to your email.
You can do that by programming your sign-up pop-ups to appear after a user has spent a given amount of time, such as 10 seconds, on your webpage. Additionally, keep your surveys as simple as possible. The best surveys are those that require the visitor to enter their email only. Don’t deter interested prospects for your email marketing list with long, time-consuming forms. Opt for an easy yes or no pop-up instead.
If you want help in reaching out to your target audience, reach out to Marketing Tiki. We can help you create a comprehensive email marketing list of loyal subscribers!