Do you want to learn how to create SEO-friendly URLs to boost your WordPress SEO? Read on to discover the best tips to do so!
Generating SEO-friendly URLs is one of the best ways to boost your organic search visibility and WordPress SEO. If you focus on enhancing the user-friendliness of your URLs, you will get one step closer to having an optimized URL. It will enable you to boost your visibility for low-volume, long-tail keywords, and high-volume, short keywords.
Let’s take a look at some handy ways to create SOE-friendly WordPress URLs!
How to Create SEO-Friendly URLs on WordPress
Here are some ways to create SEO-friendly URLs on WordPress:
1. Create a Primary Root Version of Your Domain
By default, there are multiple versions of your root domain that can act as functional URLs and identical versions of your pages. This includes the home page and every other page on your website, depending on how your domain is configured.
For instance, if your website is named “XYZPatterns,” here are the domain variations for its URLs:
- http://XYZPatterns.com
- https://XYZPatterns.com
- http://www.XYZPatterns.com
- https://www. XYZPatterns.com
All of these will properly render the site. However, if they render your website separately, they can look like its mirrored versions. It’s why you should pick one of the “HTTPS” versions and have the other three redirect globally to the version you select. Picking one primary version will enable you to consolidate all rankings, indexing, and link value to a single version of your domain and site.
Additionally, if you want to create an SEO-friendly URL, focus on encrypting your website with an SSL certificate to ensure that HTTPS appear in your URL. After all, it’s a ranking signal in Google’s algorithm. Plus, Google requires HTTPS for secure data in Chrome. So, it will not only help you improve your rank, but it will also boost the user experience.
2. Choose an SEO-Friendly Permalink Structure
If you want Google bots to recognize your content and associate it with certain keywords or search phrases, you will need to ensure your URL uses those keywords relevant to your topic. After all, your URL should tell internet users and Google what your topic is about even before they visit the link. Simply put, Google bots should be able to understand it since it is SEO-friendly.
To change the full URL or permalink structure in WordPress, simply access the settings and click on Permalinks to choose from multiple options, including plain, day and name, month and name, post name, and custom structure. If you have a large website with multiple categories and subcategories, you can customize the URL and mention the category and post name for a granular permalink.
You can also make changes to the URL of individual posts and pages via the admin dashboard. Rewrite your URLs to make them SEO-friendly by removing any irrelevant stop words, such as “a,” “the,” “of,” and focusing on your target keywords instead.
3. Map Out Your Site Architecture & URL Structure
When mapping out your site and URL structure, your ultimate goal should be to align your URLs with your content topics and keywords for each designated section and page, respectively. The best way to do that is to follow your sitemap and main navigation to organize your URL strings determined by directories your content should live in. Don’t shy away from going deep vertically in terms of navigation as the subject matters become more specific.
Now that you know the basics of how to create SEO-friendly URLs, you need to remover that there isn’t a single surefire way to boost your WordPress SEO. What works for you will depend on your website structure, niche, and the value it’s able to add to your web visitors.
If you want to create a user-friendly, credible website with exceptional SEO, get in touch with Marketing Tiki today!