Did you know what is call tracking and how it works for your business, here is all information about call tracking? Read our blog. After all, calls covert 10 to 15 times more than web leads!
But what is call tracking, and how does it even work? Read on to find out!
What Is Call Tracking?
Call tracking is a type of marketing analytics technology that essentially helps businesses measure how their website, digital advertising, and offline marketing campaigns drive inbound calls. It also helps them detect the quality and conversion rate of those calls. You can use insights offered by call tracking to optimize your website performance and media spend so that they generate the maximum number of qualified phone leads at a lower cost per lead (CPL).
How Does Call Tracking Work?
So, how does call tracking work exactly? The call tracking software assigns distinctive traceable phone numbers to each of your marketing sources. These numbers capture data from customer calls, enabling you to figure out how many calls your individual marketing avenues are driving. It also enables you to access basic demographic information about all your callers. If your call tracking software is equipped with AI, you can effectively capture insights regarding the urgency, quality, and conversion outcome of each call.
What Data Can Call Tracking Software Provide?
Some call tracking solutions measure the volume of phone calls generated by each of your marketing sources. However, more effective solutions transcribe and analyze each call and offer you insights about the conversations at scale. They can provide you with the channel, ad group, keyword, campaign, or webpage that drove the call. They can also offer the caller’s name, phone number, and geographic location. You can also access the day and time of the call, its wait period, duration, and more.
Why Should You Use Call Tracking?
The results and KPIs of digital marketing campaigns are easy to quantify since everything is online. However, these campaigns become a bit murkier to navigate when inbound calls come into play. Many businesses struggle to connect a customer’s online and offline journey. It results in them losing the opportunity to generate more leads and maximum ROI.
Additionally, it prevents them from knowing which campaign or marketing effort should they invest their budget in to generate the most number of customers at the lowest CPL. It can be quite problematic in industries where calls are the most effective source of generating revenue.
If you can track calls and conversations from each of your marketing channels, you can fully understand the comprehensive results and impact of your campaigns. It will help you optimize your marketing spend to drive more conversions at a lower cost. Moreover, it can help you accurately determine the next best action for your callers, such as what sort of retargeting or lookalike campaign should you target them in to generate maximum interest.
Now that you have an answer to the question, “What is call tracking and how does it work,” you can work on using call tracking software to generate more leads and optimizing your marketing campaigns. Reach out to Marketing Tiki to use our finest call tracking services!