Have you been wondering what is mobile SEO and how it can be used to boost your digital visibility? Well, you’ve come to the right place!
Today, Americans spend almost 4 hours on their mobile device every day, interacting with the internet in various ways. Given the popularity and increasing use of mobile, it’s no surprise that marketers and businesses across the world are looking to reach out to consumers via their smartphones and tablets. To do this effectively, many enterprises actively rely on mobile SEO, which uses the users’ location, size of their mobile screen, and many other factors to optimize your website for them.
But what is mobile SEO exactly, and how can it benefit you? Read on to find out!
What Is Mobile SEO?
Mobile Search Engine Optimization or mobile SEO is essentially the process of enhancing the experience of your website visitors who access your site via mobile devices, such as tablets and smartphones. It entails optimizing your website to make It mobile-friendly and responsive. Companies focus on mobile SEO to attain more visibility in search engine result pages (SERPs) and to boost their website traffic and conversion rate.
Now, let’s take a look at why it matters!
Why Is Mobile SEO Important?
So, why is mobile SEO important, you ask? Well, it allows you to reach your customers at the right time in the right place with the optimal experience that results in maximized and targeted coverage and conversions.
Here are some reasons that explain the validity and critical need for mobile SEO:
Mobile Searches Exceed Desktop Searches
Smartphones and tablets offer exceptional ease of use and portability, especially when compared to desktop devices. It’s why people have started relying more and more on their mobile devices to surf the internet and search for queries. According to the latest 2020 statistics, 50.34% of searchers across the world use their phones, while 2.99% use tablets to search the internet. As more and more people feel inclined to use their phones, this number will increase, highlighting the importance of investing in mobile SEO.
Optimized Mobile User Experience Will Promote Your Sales
The kind of experience you offer to your website visitors on mobile can make or break your brand image and act as a determining factor in boosting your sales. Research shows that if an individual has a negative mobile experience, they are 62% less likely to make a future purchase from your brand, regardless of how elegant or foolproof your marketing campaigns are. On the other hand, if a user has a positive mobile experience with your brand, they will feel more inclined to trust you.
People Use Their Mobiles for Presale Queries
Many people feel more comfortable using their phones for e-commerce purchases and presale queries instead of using their bulky desktops. It means that if you have your website optimized for mobile, users will find it easier to navigate it and reach out to you with their presale queries. Hence, it will boost your chances of generating more sales and retaining old customers.
Mobile SEO Impacts Local Search and Voice Search
Many users across the world perform location-based searches with pertinent keywords like “nearby” or “near me” on their smartphones and tablets. To provide accurate results for these searches, Google shows more localized searches on mobile as compared to desktops. It’s why mobile SEO can help you reach out to your local target audience to boost your website traffic and conversion rate.
Similarly, voice search is gaining steady popularity today, and businesses that have the foresight to optimize for voice search have and will continue to have a marked edge over those who don’t invest in mobile SEO. Given the fierce competition in many industries, it’s smart to focus on mobile SEO to make your mark in your niche.
I hope this post has justly answered your question, “What is mobile SEO, and why does it matter?” Now that you are aware of the critical importance of mobile SEO, you need to focus on optimizing your website and content for mobile. Reach out to Marketing Tiki for tailored mobile and desktop SEO strategies that will help your business grow and make new customers!