Keywords are the primary component for any search, If you don’t know anything about keyword & why they are important, here are everything. Well, this article will answer any burning questions you may have on “what are keywords?” It will also explain why they are important to SEO.
What Are Keywords?
Keywords in SEO are either a word or a phrase that is used to ensure that your website content is present in search engine results pages (SERPs), allowing your website to increase organic traffic. Users search for certain keywords when they search for something. Therefore, if your website content has those keywords present, your content will be present on the SERP. However, you will have to follow effective SEO practices to ensure your content is ranked higher on the SERP. In a nutshell, keywords act as a conduit that connects your target audience to your website.
Two Types of Keywords in Terms of Length
There are two types of keywords in terms of length: head keywords and long-tail keywords. Both of them serve SEO in different ways, so you must use them strategically to best help your website.
Head keywords are shorter and more general, covering a broader and more well-known concept. These keywords have a much higher search volume and multiple search intents. So, they are best for top-level pages.
Long-tail keywords, on the other hand, tend to be phrases and are much more specific as a result. Therefore, these keywords have low search volume but a higher chance of converting traffic. This is because people searching for long-tail keywords are more likely to know what they want than user tying in head keywords. Lower-level pages should consider using long-tail keywords. Be sure to couple adequate keyword usage with other vital SEO practices, such as optimizing content.
Why Keywords Are Important for SEO
If you’re stilling unsure why keywords are important for SEO, allow us to explain. They act as a linchpin between what people search for and your content that addresses what they need. They are important for SEO because they allow your content to rank higher on SERPs. Most people tend not to view the results on SERPs beyond the first page, so a high ranking is crucial. With a better ranking, users are more likely to click on your link, which, in turn, will increase organic traffic to your website. The primary keyword you use for your content will define that page of your website, and people can view that.
Inserting keywords is necessary if you want to rank high. However, be sure to use them wisely and avoid overstuffing them in your website content. That can tank your SEO ranking. For more help and information on SEO and website optimization, reach out to Marketing Tiki today!