Today, many businesses actively work on link-building campaigns as links are among the top-most criteria considered in Google’s page ranking algorithm. However, most of them don’t realize that they need a sustainable link-building strategy to ensure the success of their campaigns. After all, what is the point of putting in so many resources, extra time, and effort if your link-building campaign fizzles out or is unsuccessful at translating into a lifelong or long-term arrangement?
Moreover, many marketers believe that it takes at least one to three months to see the impact of back-linking efforts. By creating a long-term link-building campaign, you can continually measure the impact that link-building is having on your overall business goals.
So, without further ado, let’s take a look at four tips that you can use to run a sustainable link-building campaign that won’t burn out in a few months!
4 Tips to Run a Sustainable Link-building Campaign
1. Think Long-Term
The first step is to prepare yourself for the long haul rather than planning a myopic link-building campaign. Use data to your benefit and look for relevant sites with high domain authority for link-building. Send out emails asking for a link while ensuring that you are clearly mentioning what you can offer in return. If you receive a response, work out a deal, iron out the details, and repeat the process.
2. Be Specific and Focus on the Details
If you want to create a sustainable link-building campaign, you will have to be as specific as possible and look up the domain authority of individual pages that you want to link to. If you have a strong page authority and have content that will seamlessly flow with the content of the page, it will increase your chances of getting a positive response from the website. It will help you present a coherent pitch detailing why linking back to your webpage will be beneficial for that website and how you can work on creating such mutually beneficial opportunities in the future as well.
3. Strive to Form Partnerships Leading to Guest Blogging
There is absolutely no problem in guest blogging on a website that falls under your industry or expertise. The key is to strive to form long-lasting relationships by expanding your network. It will help you guest blog on a wide array of websites from diverse niches. It will increase your chances of building your website’s authority as well since you will be able to generate backlinks from different sources.
4. Collaborate with Influencers
Regardless of the product or service you sell, there are people whom the internet has deemed experts on that product or service. They have a lot of pull as a wide audience listens to them and follows them. These people are influencers that can help you draw a lot of traction.
Your job is to find the influencers who are experts in your field. They can be vloggers, bloggers, writers, or even speakers. You can look for these influencers on platforms such as YouTube, Instagram, and even Facebook. Once you find them, reach out to them with a coherent pitch that makes sense and is mutually beneficial.
Try to make them partner with you for free products or a small fee. This way, they can review your product and urge people to buy from you. These people can help you establish your credibility and reach out to your target audience.
Even though sustainable link-building is a time-consuming and arduous task that requires patience, it’s an integral part of establishing your online and offline credibility. Additionally, when done correctly, it can provide you with a whole host of benefits. If you want to run a successful link-building campaign, get in touch with Marketing Tiki today!