Are you looking for mobile SEO tips to optimize your website for mobile usage? Well, you’ve come to the right place!
According to Statista, 59% of all organic search queries in the first quarter of 2021 came from mobile devices. Moreover, Google has also shown a thorough commitment to mobile-first indexing, meaning that websites that focus on mobile SEO have a higher chance of grabbing better SERP rankings. Since internet users prefer to search on their mobile phones and Google also prioritizes mobile-friendliness, you need to make sure that your website is as mobile-friendly as possible.
So, let’s take a look at the best ways to optimize your website for mobile users:
5 Incredible Mobile SEO Tips
Here are some compelling mobile SEO tips that will help you increase your SERP ranking, website traffic, and conversion rate:
1. Design Your Website for Mobile Devices
If you’re setting up a new website, make sure to configure it to be as responsive and mobile device-friendly as possible to boost your SEO ranking, CTR, and dwell time. Here’s how you can do that:
- Responsive Site Design: If you have a responsive site, it will change its design according to the user’s device and screen size. Creating a responsive website is one of the best SEO tips as it helps create a uniform user experience.
- Use parallel URLs: You can create a separate site for mobile users. It’s the ideal mobile SEO practice for websites that want to tailor their content to different demographics. When using a parallel URL, properly implement all redirects and present canonical tags to avoid duplicate content.
2. Make Your Website Accessible for Mobile Users
If you focus on creating a mobile-friendly website, you can use SEO strategies across all devices. So, think about how a mobile user will see and interact with your website before creating your content.
Remove Adobe Flash as many mobile devices don’t support it. Don’t use large ad pop-ups, as they can be frustrating to close on a mobile device. Use smaller CTA buttons, ideal for the size of mobile device screens.
3. Optimize Page Speed
Page speed optimization is one of the finest mobile SEO tips. You need to prioritize page speed since faster load times reduce bounce rates and boost dwell time, ensuring a positive user experience.
If you want to increase page speed, optimize your images by using smaller sizes and next-generation formats. Additionally, you need to minify coding, utilize browser caching, reduce redirect volume and chains, and improve server response time.
4. Optimize Your Content for Mobile Devices
Creating informative, high-quality content is an established SEO practice. However, optimizing that content for mobile is a necessity today. Here’s how to optimize your website content for mobile SEO:
- Break up your text in smaller paragraphs to boost readability
- Reduce scroll fatigue by answering the question quickly
- Use lists and bullets to boost readability and scannability
- Include images and infographics
5. Focus on Voice Search
Many mobile users prefer voice search over typing. Long-tail keywords that start with words like “how to” and “what is” are the most commonly asked questions on voice search. The best way to optimize your website for mobile voice search is to include tables, lists, and infographics in your text to give mobile assistants a framework of data to give mobile users. Use long-tail keywords in H2s, H3s, etc. Quickly and accurately answer the questions within your text.
As with almost all SEO practices and tips, creating a mobile-friendly website isn’t a one-time project. You will need to put in sustained efforts and continuously analyze new data to run an SEO-friendly website. Use the aforementioned mobile SEO tips and turn to Marketing Tiki for SEO solutions that can help you optimize your website.