Call tracking is a type of marketing analytics technology that helps businesses. Here is an idea about the industry which needs call tracking facility. But if you want to maximize these conversions, you will have to follow businesses that use call tracking.
Many businesses use paid search to gain traffic to their landing pages and websites to ensure that they keep receiving a steady stream of these calls. However, they often don’t track the calls, which affects the impact of their PPC campaigns. Call tracking can help you learn which ads, keywords, and landing pages are driving calls to your business and capitalize on them.
Let’s take a look at some businesses that should use call tracking to maximize their profits!
6 Types of Business That Use Call Tracking
Here are six businesses that must use call tracking:
1. Home Improvement Services
Home improvement businesses can include plumbers, painters, cleaning services, landscapers, flooring, and more. If your business falls under the home improvement category, you must track calls as you will likely receive a growing number of them with each passing day. After all, call tracking will help you become aware of the ads, keywords, and campaigns that drive prospective clients to call you and result in conversions.
2. Legal
Law is an incredibly competitive industry, with every firm trying to inch its way to the top of the SERPs. Bidding on high-competition keywords in the legal aid industry can be quite expensive. However, your investment can lead to maximized returns if you simply focus on call tracking and use that to create a targeted search campaign.
3. Real Estate
Real estate is one of the businesses that need to use call tracking for maximum conversions. After all, choosing a house to live in is a huge expense, and most people contact reliable real estate agents via calls to speed up the process and ensure clear communication. With call tracking, you can maximize the number of calls from prospective buyers by figuring out how they found out about your business and promoting yourself via that medium.
4. Dentistry
If you’re in the dental industry, you need to be prepared for people to call you up in emergencies. The way to ensure that potential customers can find your business and call you is to make yourself accessible online. Even if you have a well-established online presence, prospective patients will call you to work out finer details related to insurance, case-specific questions, and anything else that might not be mentioned online.
5. Travel and Hoteling
Many people feel more comfortable calling a hotel and making a reservation than booking online. It’s why hotels have designated staff members to tend to such calls and book reservations. Given in the importance of booking calls in the travel industry, you need proper call tracking so that you can optimize your landing pages and online marketing strategy to generate more conversion-making calls.
6. Automotive
The automotive industry also receives many phone calls because people often rely on making calls during the research process of finding the right vehicle. Plus, many prospective clients also call auto repair shops for servicing and repair needs for their cars. If you track customer calls in your industry, you can get the most out of PPC.
Other businesses that use call tracking to maximize their marketing efforts include the mortgage industry, SaaS and IT companies, education, and more.
If you want help with call tracking to maximize your conversions, reach out to Marketing Tiki today!