Email marketing isn’t just limited to growing a list of subscribers. You need to run specific campaigns to keep your audience interested. The best way to drive customer engagement and keep your subscribers interested in your offerings is to run targeted email marketing campaigns.
There are numerous types of email marketing campaigns that you can run to boost your engagement and conversion rates. The type of campaign that works for your business will depend on what you are offering to your customers and how you’re crafting your emails.
Let’s take a look at the most popular and effective types of campaigns for email marketing that you can use!
8 Types of Email Marketing Campaigns
Here are some compelling email marketing campaigns that you can run:
1. Welcome Emails
Typically, you send welcome emails when someone signs up to your mailing list. It’s an effective way to welcome the person and thank them for their subscription. With a well-crafted, personalized welcome email, you can let the person know what to expect from your brand and create a positive first impression.
Welcome emails contain a CTA and additional information about you and your products or services. At times, these emails also offer a discounted offer as a gift for clicking on the subscribe button. These emails have a brilliant open rate.
2. New Product/Service Update Emails
If you want to keep your customers happy and updated with everything you have to offer, you can send them regular emails on new products and services. It will keep your customers interested. These email campaigns are typically detailed as they tell the subscribers everything they need to know about your business’s new product or service. Craft these emails with the intention of answering any question that a potential user of your product/service might have.
3. Feedback Emails
Customer feedback is one of the finest ways to enhancing the quality of a product or service. However, getting customer reviews is a lot harder than one expects. A great way to do that is to run a custom feedback email marketing campaign. It will help the user know that you value their opinion, making them feel inclined to give you their feedback. Hence, it will boost your engagement rate.
4. Confirmation Emails
Confirmation emails are anything but glamorous. However, you cannot deny their importance. These are emails that you send out when someone signs up for a new list. The key to the success of such emails is to always take the consent of the person signing up. When done correctly, such campaigns can help you acquire accurate metrics and boost your conversion rates.
5. Holiday Emails
You can also create customized email marketing campaigns for the holidays, such as Christmas and Thanksgiving. These emails give you the opportunity to connect with your subscribers and offer them an irresistible offer to drive more conversions. You can also use these emails to launch a new product/service.
6. Nurturing Emails
A nurturing email is an email that you send to your inactive subscribers, who don’t open your emails, engage with your brand, and use your services. These emails enable you to reach out to them in a personalized way and ask them if everything is alright while providing them with an irresistible offer, compelling them to become active customers again. When it comes to nurturing emails, your goal shouldn’t be to drive conversions aggressively but to improve the user experience.
7. Newsletters
Newsletters are inarguably one of the most popular types of email marketing campaigns. If you run a blog on your website, you will need to send newsletters that cover the content of your blog to ensure maximum engagement.
8. Gift Emails
These are emails in which you offer a gift to your existing subscribers. It could be a service or product. Alternatively, you can offer discounts or deals on future purchases. The idea is to make your subscribers feel valued and to keep them interested in your brand.
Apart from these emails, you can send out thank you emails, milestone messages, and other varieties of emails, depending on your business. If you want to run successful email marketing campaigns, get in touch with Marketing Tiki today!