Have you been wondering what is mobile SEO and how it can be used to boost your digital visibility? Well, you’ve come to the right place!  Today, Americans spend almost 4 hours on their mobile device every day, interacting with the internet in various ways. Given the popularity and increasing use of mobile, it’s no surprise that marketers and businesses across the world are looking to reac... read more

Contrary to popular belief, email marketing continues to be an effective and valuable marketing tool to reach out to new customers and promote brand credibility and loyalty – it has an impressive customer retention rate of 56%. If you want your campaigns to deliver consistently, you will need to track certain essential email marketing metrics to identify what works for your brand and what does not... read more

Here are the top 5 SEO myths you should ignore if you want to boost your organic traffic. This blog gives an overview of the major myths about SEO that are harmful to small businesses.  So let’s put some common myths about SEO to bed once and for all!  5 SEO Myths That Need to Be Debunked   1. SEO Is Not Relevant Anymore  If you keep hearing whispers that... read more

Today, many businesses actively work on link-building campaigns as links are among the top-most criteria considered in Google’s page ranking algorithm. However, most of them don’t realize that they need a sustainable link-building strategy to ensure the success of their campaigns. After all, what is the point of putting in so many resources, extra time, and effort if your link-building campaign fi... read more

Every industry uses key performance indicators, or KPIs, as metrics to measure the success of any new venture, here are 5 essential PPC KPIs that you must track. It can also enable you to measure your campaign performance from day one, which will allow you to have a bird’s-eye view of your campaign. Let’s take a look at five PPC KPIs you need to remember to measure the success of an ad campaign... read more

Looking for an answer to your question, “what is click-through rate, and why does it matter?” Well, you’ve come to the right place!  Search engines, such as Google, put a high premium on a good click-through rate (CTR). After all, in a PPC campaign, the more someone clicks on an ad displayed in a search engine, the more money that search engine stands to make.  However, CTR is equa... read more

Unless you are a highly reputable and well-established website that naturally generates millions of links, you should proactively look into link-building strategies for SEO. When credible websites start linking back to your webpages, you will benefit from their organic traffic. However, link building isn’t always easy as you have to follow Google’s strict link-building guidelines.  So, how... read more

To get a high rank on the search engines you need to integrate SEO and Content marketing together. Here are some benefits of integrating SEO and Content marketing. Here are the three tenets of successful content marketing and SEO integration: Relevance Structure Authority If you can establish all three and generate high-quality, optimized content, you can expect to rank high in sear... read more

PPC advertising can be incredibly compelling for businesses with limited online visibility and startups looking to target new customers. However, like all digital marketing campaigns, paid advertising also comes with its unique pros and cons.  To ensure the effectiveness of these campaigns, you need to use multiple search engine marketing strategies so that your money doesn’t go down the d... read more